Pop Culture Beverage: A Refreshing Dance of Flavors
Project Description
Pop Culture, was my entry for Curious Refuge contest commercial that celebrates the joy of taste and movement!
This piece brings to life the vibrant, refreshing flavors of Pop Culture soda in a dynamic, visually captivating way.
About the Project
This 30-second ad invites viewers into the world of Pop Culture – where each can dances to the beat, embodying the unique character of its flavor. Experimenting with new types of animation and AI generative video softwares, the commercial combines AI-generated visuals with live-action elements for a surreal yet engaging experience.
Concept:
The concept centers around seven distinct flavors – strawberries, ginger, lime, grapefruit, and lime – each represented by a dancing can in various lively settings.
The energetic choreography of the cans, paired with an upbeat soundtrack inspired by Bomba Stereo and created with Suno ai software as well, and aims to evoke happiness and the refreshing taste of each sip, with the lyrics created with the help of ChatGPT
Music
To capture the lighthearted and energetic spirit of Pop Culture, the soundtrack incorporates a "pop-pop" rhythm with a Latino twist, making each beat as refreshing as the flavors themselves.
The music works in sync with the visuals to create an immersive, uplifting experience that makes viewers feel like they’re right in the middle of the action.
Visuals
Using AI-generated scenes, with runway and Luma mostly each shot is designed to capture the unique personality of each flavor.
From bright colors to dynamic animations, every visual element is crafted to evoke the sensory experience of enjoying Pop Culture.
The cans come alive, dancing in kitchens, and other vibrant spaces that reflect the essence of Pop Culture.
Credits
Directed and Produced by me.
AI Tools Used: Midjourney, Photoshop, Luma Labs.
Music and Sound Design: Suno.ai
Special Thanks to: Curious Refuge and Pop Soda for the #ai advertisement contest inspiration
AI Tools Used: Midjourney, Photoshop, Luma Labs.
Music and Sound Design: Suno.ai
Special Thanks to: Curious Refuge and Pop Soda for the #ai advertisement contest inspiration
Pop Culture is more than just a beverage – it’s a celebration of flavor, rhythm, and creativity. Through this commercial, I wanted to bring that playful and refreshing vibe to life, encouraging everyone to discover their own "pop culture" moment.
Thanks For Watching